Hunny B Natural Products makes all-natural, non-toxic body care products that all contain one primary ingredient: beeswax. After being in business for about a year, they were looking for a rebrand to solidify their visual identity and create a cohesive packaging design system for their products.

The visual brand identity uses soft curves, rounded typography, organic shapes, and a feminine, earthy color palette to attract their main target audience of young, environmentally-conscious women who care about what goes on their skin. Their packaging system uses simple labels with colored indicators for scent on primarily reusable containers, emphasizing their goal to be as sustainable as possible in all efforts.