During my time as a Graphic Designer for PAPA Advertising, I had the opportunity to work with Country Fair, an Erie-native convenience store chain with 70+ locations throughout Pennsylvania, Ohio, and New York, on their campaigns highlighting the 2024 solar eclipse.
Their promotional plan for the solar eclipse included eclipse glasses, free with any purchase or app membership, and a breakfast special. Their breakfast campaign, the Blackout Breakfast Deal, included a digital billboard, moving social media graphics, and in-store signage. The billboard for this promotion was organically featured on The Today Show on April 1, 2024.
Country Fair Flagship Store
During my time as a Graphic Designer for PAPA Advertising, I had the opportunity to work with Country Fair, a convenience store chain, to promote their new market concept store in the Flagship City District of downtown Erie, PA.
I brainstormed with the Creative Director and Multimedia Designer to understand the target markets in the downtown area and find the best ways to reach them. We supported the opening of the new store in a variety of ways — from creating the custom signage on the walls to the social media ads reaching thousands of users in the area, we aided in making the Flagship Store a success for the brand. I worked on new employee tee shirts, custom paper bags, a landing page on the Country Fair website, paid social media ads, organic social media graphics and profile management across Facebook, Instagram, and LinkedIn, and more.
Responsibilities
Creative Strategy
Apparel Design
Print Design
Print Production Coordination
Wordpress Web Design & Development
Paid Social Media Advertising
Organic Social Media Management
Content Creation
Campaign Design
Social Media Graphics
Billboard Design
Print & Digital Signage
Motion Graphics
Product Design